Reasons to use a full service Broker like Fourteen West, REALTORS
Tuesday, February 15, 2011
1) Fourteen West, REALTORS assumes the risk of the sale whereas a “discount broker” places the risk on the Seller. How? Fourteen West takes a listing and expends significant time, effort, and money, marketing the property, showing the property, coordinating the sales efforts, and is compensated only if the sale closes. A discount broker, on the other hand, receives a fee upfront and therefore is not incented to provide any level of service. The Seller assumes more responsibility on showings, answering questions, and coordinating the events that take place before, during and after the property goes under contract.
2) Fourteen West will advise an owner on the correct price range to place their property based upon sales data and actual inspections of sold and active listings. Pricing a property properly is very important in the process of successful selling! Discount brokers typically will let the owner set the price, or will assist the owner to the extent a computer program will allow.
3) Fourteen West will assist an owner in staging their property to better showcase good features and minimize the impact any ‘negatives’ may pose. Owners are not always able to disengage themselves enough to notice flaws because they are emotionally tied to the property. We offer objectivity. Discount brokers will not bother… nor do they care.
4) Fourteen West will promote the property via multiple internet sites, flyers, both Atlanta area MLSs, caravans, personal contacts within the REALTOR community, etc. Owners do not have that capability and discount brokers are not going to bother.
5) Fourteen West will follow-up on showings and retrieve feedback whenever possible. Many heads are better than one…feedback is an important component in staying competitive with other properties on the market that are competing for the limited buyer ‘pool’. Owners do not have the time, and discount brokers are not incented to do this.
6) Fourteen West assists in the negotiations of an offer. An owner sometimes get’s emotional and/or scared; oftentimes resulting in leaving ‘money on the table’, or running off a good, potential buyer due to their hard-line tactics. A discount broker seldom gets involved in this part of the process.
7) Fourteen West will coordinate the activities necessary after a property goes under contract, and before the closing. An owner is blind to this part of the transaction and the discount broker, again, does not care.
- Scott Askew
Posted in: Tips for Sellers