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Put My Property On The Market Now – Are You Kidding Me?

Monday, December 05, 2011

When you look at your holiday calendar you may find you are overloaded with seasonal obligations such as shopping, entertaining, charity work, decorating the house, and much, much more.  If you are also trying to sell your home, you are under extra pressure to keep your home in “showing” condition.  And that’s probably the last thing you need before the holiday spirit is broken!

Therefore. it is understandable why you may be tempted to take your home off the market during the holidays.  Better to just pack it in and start fresh in January, right?  Maybe not!  We believe that taking your home off the market during the Holiday Season is a mistake.

For many in the real estate industry, the holidays are one of the best-selling periods.  Why?  Because most people take off from work during this time of year and many find this to be a great time to look for a new home! 

Before you take your home off the market, consider the following points:

Although buyer activity may appear to slow down, the buyers who are actively looking during the holidays are that much more serious.

Many buyers deliberately choose to shop for a home after the busy spring and summer rush.  They know that it will be easier to look, and that negotiations will be less stressful.  They may not have children, or they may have grown children, so moving to accommodate the school year isn’t a consideration.  Finding the right home at the right price, however, is.

Relocating families often don’t have a choice in when they can leave for their new destination.  Although 68 percent of transferring families have children, many families have to transfer during the middle of the school year.  These families are that much more motivated to get their families settled in before either before the January semester begins, or to arrange for the move during spring break in March.  If you sign a contract by New Year’s Eve, the timing couldn’t be more perfect!

During the Holidays, our culture focuses on family and the home.  Allowing buyers to view your home during this most hospitable of seasons lets them better picture their own family life in the attractive environment you have created.  Afterall, when is your home ever more beautiful and inviting?  You have cleaned and decorated, and your home looks like a picture postcard.  If the results are good enough for family and friends, they will surely be good enough to impress buyers! 

Finally, with reduced inventories and motivated buyers, you could very easily have ‘good luck’!.  You may find you have more showings than you would if your marketed your home during a busier time of the year!

-    Scott Askew

Posted in: Tips for Sellers

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